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Emerging 1080p HD Production Boosts Thomson's Grass Valley LDK 8000 Camera Sales
Truck Companies And Production Studios See The Unique Camera As A Strong Platform For HD Acquisition Going Forward
Las Vegas (National Association of Broadcasters Convention — Booths N902/SL2020) April 14, 2007 — For those media companies looking at what lies ahead for HD production, the Grass Valley™ LDK 8000 HD camera from Thomson (Euronext Paris: 18453; NYSE: TMS) provides a valuable tool that will serve them both now and well into the future. That's why it continues to be embraced by high-definition (HD) production studios and remote production companies across the industry.
In the U.S., the latest to purchase the high-quality camera, with its ability to capture images at all HD formats, including the 1080/50p or 60p formats, include: mobile production company NEP Supershooters (in Pittsburgh, Pa.), which will begin to deploy it for live sports events; as well as the Discovery Communications, which will use it for its most high-profile HD studio productions.
The new LDK 8000 camera--of which more than 250 units have been sold worldwide since its introduction at IBC last year--ensures a crisp and clean image with 14-bit analog-to-digital conversion and 24-bit internal digital signal processing.
"Customers see the future of HDTV production and recognize that the Grass Valley LDK 8000 HD camera is a good investment," said Jeff Rosica, Senior Vice President, Broadcast & Professional Solutions for the Grass Valley business within Thomson. "Eventually most major HD productions will be acquired in 1080 progressive. That's why we're seeing these pioneering companies take the important first step now. And the fact that the LDK 8000 emulates the LDK 6000 WorldCam, which they are already familiar with, makes it an easy transition."
Based on Grass Valley's proven HD-DPM+ CCD sensor technology, the LDK 8000 shares the look, feel and many of the most popular features of the LDK6000 HD camera, which is the most popular multiformat HD camera in the world. The LDK 8000 captures true progressive HD images, natively, in multiple formats and frame rates. With three 9.2 million-pixel HD-DPM+™ CCDs, it also supports the highest quality picture available for everything from remote-controlled, portable hand-held, and studio applications to EFP uses for SDTV and HDTV productions.
The Grass Valley LDK 8000 camera also uses the same triax and fiber-optic connectivity that has made Grass Valley cameras so popular, allowing the camera to be compatible with currently installed and portable cables.
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Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.
About Thomson — World leader in digital
video technologies
Thomson (Euronext Paris: 18453; NYSE: TMS) provides
technology, systems and services to help its Media & Entertainment
clients — content creators, content distributors and users of its
technology — realize their business goals and optimize their
performance in a rapidly changing technology environment. The Group
intends to become the preferred partner to the Media & Entertainment
Industries through its Technicolor, Grass Valley, RCA and Thomson brands.
For more information: www.thomson.net.
Thomson's Systems division
develops video and film technologies, products and services sold to all
major Hollywood studios, all major television, satellite, and cable
broadcasters under the Grass Valley brand-name
for the delivery of analog and digital entertainment. The division also
includes Thomson's Broadband Access Products Business, which develops
technologies and products for broadband and telecommunication networks to
deliver digital entertainment and data to consumers and businesses.
For information about Grass Valley products from
Thomson please visit www.thomsongrassvalley.com.
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