Thomson Showcases Personalised TV and Targeted Advertising Features for its World-Leading IPTV Solution

Paris, France/Amsterdam (IBC — Stands 1.D11 /7.F31), September 11, 2008 — During IBC Thomson (Euronext Paris: 18453; NYSE: TMS) the worldwide leader in video solutions, will demonstrate its new Personalized TV solutions designed to bring IPTV services to new levels of personalization and interactivity which will enable network operators to benefit from even greater revenue driving possibilities.

The new enhancements for Thomson's SmartVision video service platform mean that viewers will be able to enjoy personalized TV services. The personalized features include a new TV Home Page that shows recommended listings of live and on demand content, based on user preferences. SmartVision is also expanding its information enabled services to display customizable and personalized online information selected by the user, such as the weather forecast, stock market information and even video/voice mails in the case of an integrated triple play service.

Thomson's SmartVision now offers new advertising possibilities in its user interface in addition to those ad insertion functions in live streams managed by Thomson's NetProcessor (a real-time splicer) and ad insertion to on-demand streams enabled by its Thomson VOD servers. The new capabilities of Thomson's SmartVision now support recommended and targeted ad placement in its interactive menus and program guides. Combined with its personalized TV features, SmartVision allows the optimization of advertising campaigns by efficiently targeting them to user profiles or watched content. The revenue generated by this unique knowledge of customer expectations allows operators to provide for the increasing demand for free on demand content, but in a profitable manner.

"As TV is becoming a more personal experience, IPTV is not just about delivering live channels and video on demand" said Patrick Montliaud, Senior Vice President of Thomson's Networks and Integration Solutions within the Systems division. "IPTV is about creating a unique relationship with every customer based on user preferences and profiles. This takes the form of live and on-demand content recommendations that enhance the user experience, leading to increased average revenue per user."

Thomson's new targeted advertisement solution is based on the SCTE 130 standard and is compatible with various Campaign Management platforms. It leverages SmartVision VOD platforms for video advertizing storage and streaming. Thomson is unique in offering a complete range of advertising insertion solutions.

Thomson is unique in supporting the entire media chain from high-definition content creation to multi-play services for home consumption. As broadcasters become broadercasters, Thomson is the right technology partner, as it will demonstrate at IBC 2008 in two booth locations — Hall 1, Stand D.11 and Hall 7, Stand F.31.

http://www.thomsongrassvalley.com/news/calendar/ibc2008/tour/

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Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.

About Thomson: the worldwide leader in video solutions

Thomson (Euronext Paris: 18453; NYSE: TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos.

We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property. At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: www.thomson.net.

For information about Grass Valley products from Thomson please visit www.thomsongrassvalley.com.

Media Relations:

Joanna Pays
Thomson
Phone: +33 (1) 41 10 56 18
Fax: +33 (1) 41 44 37 61
E-Mail: joanna.pays@thomson.net
http://www.grassvalley.com

Suzanne Griffiths
WhiteOaks
Phone: +44 (0) 1252 727313
Fax: +44 (0) 1252 727314
suzanneg@whiteoaks.co.uk
http://www.whiteoaks.co.uk

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